Competition in the tofu cat litter market intensifies, innovation and quality become key

In recent years, the tofu cat litter field in the cat litter market has shown a series of new developments, which has attracted widespread attention in the industry.

On the one hand, more and more companies are investing in the production and research and development of tofu cat litter, and the market competition is becoming increasingly fierce. It is understood that well-known pet product brands such as pidan and Xiaopei continue to increase their promotion of tofu cat litter products and occupy an important share in the market. At the same time, some emerging brands have emerged one after another, trying to get a piece of this field. These brands attract consumers' attention by launching distinctive tofu cat litter products, such as tofu cat litter with special deodorizing factors and different scents.

However, the rapid development of the market has also brought some problems. Recently, some consumers reported on the Black Cat Complaint Platform that they encountered false propaganda from merchants when purchasing tofu cat litter on Douyin Mall. The merchant includes tofu cat litter in the product name, but the actual delivery is mixed cat litter, and there is no corresponding prompt on the product purchase page. This behavior seriously misleads consumers. This incident has also drawn attention to the supervision of the tofu cat litter market. Relevant departments have stated that they will strengthen the supervision and management of the cat litter market to protect the legitimate rights and interests of consumers.

On the other hand, technological innovation has become an important driving force for the development of tofu cat litter. Shandong Ruida Silicone Co., Ltd. applied for a project called "A new tofu cat litter production process" that attracted the attention of the industry. This process uses the loose porous structure of activated carbon beads to absorb odor molecules, and at the same time uses deodorizing factors to lock in odors, which can further reduce the odor after cats use cat litter. The cat litter is not easy to break and has less dust, which is conducive to improving the living environment of the family. , reduce the impact of cats on the air environment at home. The emergence of this innovative technology provides new ideas and methods for improving the quality of tofu cat litter.

Judging from market trends, although tofu cat litter has the advantages of being environmentally friendly, highly hygroscopic, dust-free and odorless, it also faces some challenges. According to some e-commerce monitoring data, in the cat litter e-commerce market in the first half of this year, mixed cat litter and bentonite cat litter experienced outstanding growth, while the popularity of tofu cat litter continued to decline, falling by 5%. This may be related to factors such as the tendency of worms to grow in tofu cat litter in summer or humid environments, and the fact that some cats are sensitive to the beany smell of tofu cat litter.

In general, while the tofu cat litter market continues to develop, it also faces many challenges. In the future, companies need to continue to strengthen technological innovation and improve product quality. At the same time, relevant departments should also strengthen supervision to jointly promote the healthy development of the tofu cat litter market.